Sunday, April 5, 2026

On the Price of +3 Skipping West Coast IPA

 

On the Shelf:

Behind the Counter:

₵$28 Ghost Tobacco (20)

₵$49 START HERE

₵$20 Bloody Mary

₵$285 Fireball Thrower

₵$50 El Dorado Green (1/4)

₵$213 Blue Angel Mushroom

₵$20 Black Meat (g)

₵$150 Bux. Semp X Cannabis (One Plant)

₵$1 Slut Root (kg)

₵$14 Shiraz of Maybe Electrical Damage

₵$25 Marital Aid Potion

₵$102 The Safe of What You Want for Dinner

₵$50 Quetzalcoatl Feathers (doz.)

₵$125 Chocolate Bar

₵$5 Blue Roses (doz.)

₵$90 Bottled Emotions

₵$67 Mythril (oz.)

₵$17 Beard Cobwebs

₵$19 BZTCN

₵$69 Tofu Which Pairs Perfectly with Your Wine (350g)

This Week's Special:

Henchpeople caught a secret agent sneaking around the volcano lair on Friday night, which was not a good time. Dr Woke was in between evil plots but super-villainy is a perpetual grind. Usually early to bed and early to rise, Dr Woke was still awake (ha!) courtesy of Samuel’s Gorge 2023 Mourvèdre. Once secret agent was chained above tank of groupers, it was technically Saturday and Dr Woke was on the beers.

Dr Woke lost notes in his pockets, so he had to improvise: 'Well... you... yukon stop me this time... you... With your feet'nt yaw walking. 'lways take your time at the crossing, whadonchoo. Got shit to do. So I'm arma make shoes. Every-in move faster. Just Do It, amiright? Yeah, that's is good one.'

The secret agent responded: 'Your ego got the better of you, Dr Woke. I just tricked you into revealing your nefarious secrets!'

The secret agent was pulled up by AI powered bootstraps and he escaped from chains and lair.

'Hmph, fuck.' Swaying, Dr Woke looked at beer in hand. 'Aright, arma hit the sack, wank out these carbs.'

The secret agent reports to his superiors in the Straight White Cis Male network's intelligence services. Malcolm intends to pre-empt Dr Woke's Social-Justice-War-Crimes and so orders engineers to develop the shoes described. The Crossing Shoes are brandless, non-descript red. They detect when wearer is crossing the road and flash them across with one electric step.

Dr Woke's plot will never eventuate because you were paying attention. Malcolm will come to sell the Crossing Shoes to someone with an eye for magical fashion. This someone may dislike the social fracas which road-crossing can become or, more likely, just want to show off.

That market is Esmerelda.

As Esmeralda is an upper-middle class white fem-profesh, we may deduce three things. First, she cares about the environment. Second, she doubles snarling down when anybody accuses her of cultural appropriation. Third, she dabbles in the esoteric - unlike most, Esmeralda successfully charges her crystals.

These factors converge in a product that Esmeralda will craft on order, if payment can give her a fuck. She can evoke voodoo-doll magic and write the client's enemy's name on reusable coffee cup whilst scrolling target's narcissistic Instagram. The Reusable Coffee Cup of Revenge can be taken to environmentally-conscious cafes and refilled, again and again. Doing so transfers, instantaneous, any caffeine-induced bowel movements to the individual named on the cup.

Caveats limit this product's market. The coffee must be black and cannot be sweetened with sugar or stevia's ilk. (For reasons unknown, the exception to this rule is date syrup.) Also, grabbing coffee with nemesis could be awkward if they spot their name on somebody else's cup. Conversely, if there is mix-up, if heavens perfectly align, a nemesis may inflict bowel movement on themselves and, maybe, all the risks are worth it if this infinite-loops impact to bowels.

That market is Yvette.

Yvette was emptying bins into wheelie-bin when she overheard:

'It's some sigma-male cringe. It's anti-social.'

'I contest that. Cold showers are uncomfortable and therefore brief. They save water, and time that can be used socialising.'

'But what if someone joins you? Surely you don't want that to be brief?'

'That's fucking in the shower, not showering. Once both parties are satisfied, they both still have to clean. And water is bad lubricant. And, eh, can we help you?'

Yvette, caught eavesdropping, smiles: 'No, but I can help you.' before moving onto next bin.

Because Yvette is a sex goddess, a side-hustling performer of divine interventions in bedroom/dungeon/handicapped toilet. With promises of greater satisfaction, Yvette acquires test subjects for trial-and-error. She consults with all manner of STEM. Yvette develops instruction manual for the Sudsy Sally.

The Sudsy Sally, actually triplicate of positions, props soap within bodies' grinding to clean both parties to fucking. The manual includes variations accommodating different body types, queer couplings and shower parameters. Yvette only produces the one copy because markets love a scarcity and printing is expensive. The market for the Sudsy Sally is a couple, or someone looking to couple, rather horny but wary of time.

That market is Shane and Janessa.

Shane and Janessa continued to expand - a beer garden, a kitchen, a relative concocting gin under spin-off brand. Their blog is still woeful, so that is one thing I have over them. They do (unwittingly) have a small but lucrative livestream following amongst various gods of beer and/or brewing.  Said celestial drinking hall once granted them a boon, of which they may have a carton or two left.

There is no image more wholesome than grown man skipping with carton of beer on his shoulder. The initial release of +3 Skipping West Coast IPA confirmed this. Merely skipping with carton spreads good vibes by product association, but drinking is usually necessary for skipping. A certain element of ambiguous markets glommed onto wholesomeness.

Skipping hits the perambulation sweet spot of ne'er-do-'ells between criminal points A and B. Walking is too slow but running invites suspicion. Anyone who briefly glimpses man skipping against traffic will forget to consult their dash cam. Skipping burns of the calories of beer and alcohol fortifies confidence over the shorter journey.

That market is Malcolm.

 

* The price of a Four Pack of Beer is ₵$10 for every beer I had the previous month, including non-alcoholic and cooking.